Kylie Jenner Claps Back At Claim She's Trying To Seem RelatableReporting To YouSign In

Kylie Jenner Just Clapped Back After She Was Accused Of Copying Other TikTok Creators To Try To Seem Normal And Relatable

Kylie’s decision to review her latest lip kit while sitting in her car confused other content creators, with one writing: “Kylie we sit in our cars because we’re on our lunch breaks.”By by Stephanie SoteriouBuzzFeed News ReporterPosted on August 31, 2022, 12:15 pmTwitterFacebookLink

Ever since the birth of her second child in February it has been widely theorized that billionaire Kylie Jenner is trying to rebrand herself as a relatable mom who is just like every other 25-year-old on social media

tiktok.com

The shift in how she presented herself online was reminiscent of her King Kylie era — a period between 2014 and 2017 when the star was genuinely considered to be one of our most relatable celebrities

YouTube

Before she was the savvy business mogul that we know today the youngest of the KarJenner sisters utilized her public profile with an online alias that saw her doing normal teenage things like pranking her family and experimenting with her hair and makeup

Jamie Mccarthy / Getty Images

Despite her ever-increasing fame and fortune Kylie managed to expertly maintain an air of normalcy around her social media posts but as she became more successful and moved higher up Forbes s rich list her King Kylie persona began to fade away

tiktok.com

By the time her daughter Stormi was born in 2018 Kylie had largely retreated from the public eye by stepping back from her social media accounts and drastically reducing her appearances in her family s reality show

YouTube

The new focus appeared to be on Kylie as an entrepreneur as her various brands went from strength to strength

Frazer Harrison / Getty Images

But when her son whose name she has not yet revealed was born earlier this year fans started to see glimmers of the old Kylie as she returned to social media and began to showcase a more open and authentic personality

YouTube

In TikTok videos that have been posted in recent months Kylie has shown off her cooking skills poked fun at her sister Kendall Jenner and regularly showcases her endearing mother–daughter dynamic with Stormi

tiktok.com

She has even shifted to a less contrived approach when it comes to plugging her products swapping glossy photo shoots and aesthetically pleasing Instagram photos for candid videos

tiktok.com

And this was clearly demonstrated when she promoted her new range of lip glosses on TikTok over the weekend In the short clip Kylie filmed the product in her hand as she walked over to her car

tiktok.com

Once inside the car Kylie screeched as she dropped her phone and giggled Ahhh oh shit before continuing with the video

tiktok.com

Getting everything in place while she fixed her hair Kylie casually told viewers OK this is better as she launched into her sell for the four new gloss shades that she was advertising

@kyliejenner new lip blushes available now ? @Kylie Cosmetics original sound - Kylie Jenner

But her followers weren t buying it Kylie s decision to include the moment that she dropped her phone in the TikTok s final edit raised eyebrows as did her choice to speak about the products while sitting in her car

tiktok.com

People in the comments were quick to point out that this is a normal trope on TikTok from everyday content creators as they often film their videos during their breaks from work which means their car affords them otherwise-impossible privacy to shoot

tiktok.com

In other cases creators will have only just bought the product that they are reviewing from the store so film the video before driving home

Ricky Vigil M / GC Images

As a result Kylie was called out for being inauthentic and trying to copy other nonbillionaire TikTok users in a bid to seem more relatable

tiktok.com

Girl did you just walk out the mansion to go in your car as if you went to the store and couldn t wait to try it one person commented Another joked How to be relatable step one get in to the car step two drop phone THAT S IT

tiktok.com tiktok.com

And TikTok user @PlasticChandler broke down the discourse when he stitched Kylie s video to add his own thoughts to the conversation

tiktok.com

Caveating that he has no grounds to actually speak on this because he isn t a publicity expert Chandler explained I think it s very interesting when you watch this video it s very curated to the style of an influencer and not Kylie Jenner

@plasticchandler #stitch with @Kylie Jenner original sound - chan

Like this is something Emma Chamberlain would post he went on And I just think it s interesting because it s like you re a billionaire girl — why are you reviewing lip kits in your car when you live in a multimillion-dollar home

tiktok.com

You didn t just go to the store and pick that up you didn t get home from somewhere and get it from your mailbox That was very deliberate of going to your car to film that and the phone drop was kind of cringey Chandler added

tiktok.com

The TikTok creator then explained that celebrities have started to copy regular people who are popular on the app so that they can learn how to come across as more relatable

Kevin Tachman / Getty Images for The Met Museum/Vogue

These people have never lived a normal life ever Chandler said And that s no hate to them it s not their thing But they have to find these people that have gotten popularity from being somewhat normal and then they take that personality and their traits and what they do so that they can make videos like that and seem normal enough so they can relate to us

Rich Fury / Getty Images

Because they are billionaires he concluded This is not something Kylie Jenner does on the normal I promise she doesn t just sit in her car

tiktok.com

Chandler s video quickly gained traction with most viewers agreeing with his stance in the comments One person quoted another user as they wrote Someone said Kylie we sit in our cars because we re on our lunch breaks

tiktok.com

The thought of her getting in her car solely to film that tiktok and then getting out immediately afterwards is so funny another wrote Someone else said Even their authenticity is v much curated

tiktok.com tiktok.com

But when the video came onto Kylie s radar she decided to clap back as she insisted that her post wasn t that deep

Taylor Hill / FilmMagic,

it s really not that deep or calculated she commented on Chandler s TikTok this video took me 5 mins to make and yes i still drive and do normal things ?

tiktok.com

Chandler initially expressed his shock at Kylie s response as he shared a comedic video of him going about his working day with the knowledge that she d commented but he later resorted to muting her name after he was targeted by her fans

@plasticchandler Replying to @Kylie Jenner Cartoon Eye Blinking Sound - Anna

At the same time he clarified that he is a genuine fan of Kylie s and had been an avid viewer of Keeping Up With the Kardashians but was simply commenting on the marketing tactics that he perceived to be at play

Jamie Mccarthy / WireImage

Meanwhile this is far from the first time that Kylie has been accused of carefully curating her relatability with a previous TikTok that documented her trip to Target being branded damage control when she posted it after she was exposed for taking super-short flights on her private jet

Instagram: @https://www.instagram.com/kyliejenner/?hl=en

It was also pointed out that the store appeared to be empty during her shopping trip with her daughter and nieces which suggested that she went after hours rather than when regular customers would have been around

tiktok.com

She and her mom Kris Jenner also prompted backlash during this year s premiere season of The Kardashians when an entire storyline revolved around their excitement to go to a supermarket

Hulu

Kylie and Kris went on to compare pumping gas and getting a car wash to Disneyland with disgruntled viewers claiming that the scenes were proof of how out of touch they are with the real world

Hulu

More on this

Kylie Jenner Appears To Be Dropping Hints That She Wants To Return To Her Most Iconic And Powerful Era After Years Of Elusiveness Ellen Durney · June 1, 2022 Kylie Jenner Has Been Accused Of Trying To Be “Relatable” After She Received Huge Backlash For Her Private Jet Instagram Post Stephanie Soteriou · July 19, 2022 Kylie Jenner And Kris Jenner Are Being Dragged For Their "Out Of Touch" And “Gross” Reaction To Going To A Grocery Store Stephanie Soteriou · May 27, 2022 Kylie Jenner Just Accused A Fan Of “Lying For Attention” Online After They Claimed To Hear Her Son Cry When They Made An Instacart Delivery To Her Home Stephanie Soteriou · July 8, 2022

Topics in this article

Kylie JennerTikTok Stephanie SoteriouBuzzFeed News Reporter Stephanie Soteriou is a Celebrity Reporter for BuzzFeed News and is based in London Contact Stephanie Soteriou at stephanie.soteriou@buzzfeed.com. Got a confidential tip? Submit it here

incoming

Your weekday morning guide to breaking news, cultural analysis, and everything in betweenThis site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.