Kourtney Kardashian Is Boohoo’s New "Sustainability Ambassador"Reporting To YouSign In

Kourtney Kardashian Revealed She s The New Sustainability Ambassador For Fast-Fashion Retailer Boohoo Weeks After She Was Exposed For Going Way Over The Water Limit Amid A Drought

“It’s the most hypocritical of hypocrisy it could be. Get over yourself and your lies. Such greenwashing.”By by Leyla MohammedBuzzFeed News StaffPosted on September 7, 2022, 4:10 pmTwitterFacebookLink

Last month a shocking report revealed that several celebrities had exceeded their home water limits by hundreds of thousands of gallons amid the California drought

Patrick T. Fallon / AFP via Getty Images

Despite the fact that California residents have been living under strict regulations since January stars like Kevin Hart Sylvester Stallone and Dwyane Wade had gone far over the permitted marks

Robyn Beck / AFP via Getty Images

Kim Kardashian for one example purportedly went over the water limit by 230 000 gallons between two of her properties in Hidden Hills

Paul Morigi / Getty Images

Similarly Kourtney Kardashian was exposed for reportedly going 101 000 gallons over the mark within her 2-acre Calabasas home this summer

John Shearer / Getty Images

And as well as her excessive water usage Kourtney and her sisters often tend to fly around the world via private jet usually flaunting their luxury travels on Instagram Unlike Kim and Kylie Jenner however Kourt does not own a private jet of her own

View this photo on Instagram Instagram: @kourtneykardash

But in spite of her lavish lifestyle Kourtney has continuously preached about protecting the environment to her followers

View this photo on Instagram Instagram: @kourtneykardash

Back in February the reality star reposted a CO2 tracker to her Instagram story that displayed the words Time to get our shit together Ironically several months later two of her sisters ended up being listed among the top 10 celebrities with the worst carbon dioxide emissions via their private jets

View this photo on Instagram Instagram: @kourtneykardash

Then in April Kourtney urged fans to love and take care of the planet every day as she shared several picturesque photos of Hawaii on National Earth Day Many users have recently taken to the comments to question whether or not she really loves the planet given her excessive water usage during the drought

View this photo on Instagram Instagram: @kourtneykardash

And just last month the Poosh founder told her followers to stop littering cigarette butts as she shared the harmful consequences it has on the environment Once again the post was met with a wave of criticism online as fans said they were sick of Kourtney trying to lecture them on the climate crisis

Jeff Kravitz / FilmMagic

Says the water abusing sister of the jet fuel queen one person responded while another labeled Kourt and her sisters the biggest hypocrites on the planet

View this photo on Instagram Instagram: @kourtneykardash

Now just a few weeks later Kourtney is facing backlash once more after announcing her new collaboration with fast-fashion retailer Boohoo

Jeff Schear / Getty Images for TAO Chicago

Reposting a photo from fashion industry trade journal WWD to her Instagram story on Tuesday Kourtney revealed that she s taking up the role of sustainability ambassador

Amy Sussman / NBCU Photo Bank via Getty Images

When Boohoo first approached me to collaborate on a line I was concerned about the effects of the fast-fashion industry on our planet she said in a statement Boohoo responded with excitement and a desire to incorporate sustainable practices into our line

View this photo on Instagram Instagram: @kourtneykardash

It s been an enlightening experience speaking directly with industry experts she continued I m grateful for the opportunity to use my platform to drive conversations that lead to ongoing change and use my voice to share actionable tips with consumers on how we can play our own part

View this photo on Instagram Instagram: @kourtneykardash

There s still lots of work to be done and improvements to be made but I truly believe that any progress we can make when it comes to sustainability is a step in the right direction and will open up the conversation for future advancements she added

View this photo on Instagram Instagram: @kourtneykardash

WWD has reported that Kourtney s collection will be available exclusively on Boohoo s website and will contain 41 styles — all made with recycled polyester and recycled cotton — priced between $6 and $100

View this photo on Instagram Instagram: @kourtneykardash

If you didn t know Boohoo — one of the world s most popular fast-fashion retailers — has faced heaps of backlash in recent years after news broke that the brand had violated factory workers rights and provided employees with poor working conditions It was later revealed that several company directors had been aware of these issues before they came to light yet failed to act upon them accordingly

Dana Pleasant / Getty Images for boohoo.com

What s more the fast-fashion industry is problematic in itself given the hugely catastrophic impact it has on the environment Centered around cheap prices a high turnover and growing consumer demand for whatever the latest trends are fast-fashion businesses are said to operate at the expense of people and planet

Gillian Vann / Getty Images

In light of all this fans were outraged to learn that Kourtney had collaborated with Boohoo in a sustainability-focused role and shared their thoughts on Twitter

Frazer Harrison / Getty Images

A private-jetting Kardashian worth $65 million is now sustainability ambassador for fossil fuel fashion brand boohoo where she ll chat with sustainability experts to better understand challenges and opportunities in the fashion industry We absolutely KANNOT one person tweeted

Venetia La Manna @venetialamanna A private-jetting Kardashian worth $65 million is now "sustainability ambassador" for fossil fuel fashion brand boohoo, where she'll chat "with sustainability experts to better understand challenges and opportunities in the fashion industry." We absolutely KANNOT. 12:47 PM - 06 Sep 2022 Reply Retweet Favorite Twitter: @venetialamanna

Not Kourtney Kardashian releasing a sustainable line with boohoo girl you have money you can turn down an offer from them and work with a brand that genuinely promotes slow fashion another wrote

melissa @MelissaToplis Not Kourtney Kardashian releasing a “sustainable” line with boohoo, girl you have money you can turn down an offer from them and work with a brand that genuinely promotes slow fashion AND pays their garment workers 09:40 AM - 07 Sep 2022 Reply Retweet Favorite Twitter: @MelissaToplis

Sustainability ambassador at Boohoo is an oxymoron if I ve ever seen one someone else said

Hispanic! at the Dystopie @apathybronson @venetialamanna @KarinIsSharing Sustainability ambassador at Boohoo is an oxymoron if I've ever seen one 01:20 PM - 06 Sep 2022 Reply Retweet Favorite Twitter: @apathybronson

Before long several fans labeled the whole thing as an obvious example of greenwashing which is when a company basically pretends to be environmentally conscious in order to make people believe that they re doing their part to help protect the planet

View this photo on Instagram Instagram: @kourtneykardash

This doesn t make any fucking sense How can you be a Sustainability Ambassador with a brand that exploits and mass produce 24 7 You don t need critical thinking for this obvious greenwashing This is gross one person wrote

Nisa Fareeha @nisafareeha This doesn't make any fucking sense. How can you be a "Sustainability Ambassador" with a brand that exploits and mass produce 24/7? You don't need critical thinking for this obvious greenwashing. This is gross. https://t.co/QQODEQBFp3 07:22 PM - 06 Sep 2022 Reply Retweet Favorite Twitter: @nisafareeha

Kourtney Kardashian being Boohoo s Sustainability Ambassador for its limited venture of two collections while the brand adds over 100 new items to the site every day is #greenwashing at its finest another wrote

Sydney G. Barlow @SydneyGBarlow Kourtney Kardashian being Boohoo’s Sustainability Ambassador for its limited venture of two collections while the brand adds over 100 new items to the site every day is #greenwashing at its finest source: https://t.co/Nm1r6DO5zt 04:30 AM - 07 Sep 2022 Reply Retweet Favorite Twitter: @SydneyGBarlow

Over on Instagram fans echoed the same sentiment GREEN WASHING Boo Hoo is fast fashion one person commented under WWD s announcement post The biggest bs greenwashing I ve ever heard another user echoed

View this photo on Instagram Instagram: @kourtneykardash

Meanwhile vintage retailer Shrimpton Couture — an online source for curated vintage items — also labeled the entire collaboration a blatant example of greenwashing and hypocrisy

View this photo on Instagram Instagram: @kourtneykardash

Fast fashion is not going fucking green it wrote on Instagram It s the most hypocritical of hypocrisy it could be Get over yourself and your lies Such greenwashing

Instagram

Sharing their thoughts in agreement several fans chimed in on Reddit to explain how fast fashion will 100% never be sustainable

View this photo on Instagram Instagram: @kourtneykardash

Boohoo will 100% never be sustainable Fast fashion is one of the leading causes of climate change one user wrote What s sustainable about fast fashion another questioned

View this photo on Instagram Instagram: @kourtneykardash

More on this

This Fast Fashion Brand Just Dropped Its First Recycled Collection Louise Gong · May 13, 2021 Kim Kardashian And Several Other Celebrities Are Facing Backlash After A Report Revealed How Much They’ve Exceeded Their Home Water Limits Amid The California Drought Leyla Mohammed · Aug. 25, 2022 Kim Kardashian Said People Can “Pick And Choose” Which Practices They Use To Combat Climate Change Amid Her Private Jet And Water Usage Scandals Leyla Mohammed · Sept. 7, 2022

Topics in this article

Kourtney Kardashian Leyla MohammedBuzzFeed News Staff Leyla Mohammed a is Celebrity News Fellow for BuzzFeed UK and is based in London. Contact Leyla Mohammed at leyla.mohammed@buzzfeed.com. Got a confidential tip? Submit it here

incoming

Your weekday morning guide to breaking news, cultural analysis, and everything in betweenThis site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.