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Kanye West Released Extremely Uncomfortable Footage Of Himself Showing Porn To Adidas Executives During A Business Meeting And It s Sparked Major Backlash

The meeting, in which Ye can be seen holding his phone to the faces of visibly uncomfortable executives while playing a pornography video, is believed to have taken place before Adidas announced that their partnership was under review.By by Ellen DurneyBuzzFeed News StaffPosted on October 11, 2022, 1:51 pmTwitterFacebookLink

Kanye West is facing intense backlash over newly released footage of him seemingly forcing Adidas executives to watch pornography during a business meeting

Jean-baptiste Lacroix / AFP via Getty Images

After being suspended from both Instagram and Twitter last week for sharing antisemitic statements the rapper — known as Ye — has turned to YouTube uploading a 30-minute documentary on Monday

Julien De Rosa / AFP via Getty Images

Titled LAST WEEK the video gives viewers a glimpse into Ye s personal and professional endeavors including clips from a business meeting with Adidas executives in which he can be seen showing them porn on his phone

Ronald Martinez / Getty Images

The meeting — which commences at the 10 26 mark — shows Ye standing in front of four colleagues seated on black stools Each of their faces are blurred though two of the men are presumably Adidas execs and the others are believed to be members of Ye s team

Roy Rochlin / Getty Images

Standing in front of the Adidas execs seated to the left of the semicircle Ye raises his phone to their faces as they lean in and watch

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The Yeezy designer suggests that the male actor in the video has a similar sounding voice to one of the Adidas execs prompting them to ask in confusion Is this a porn movie

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When Ye responds yes the executive sits back noticeably shocked and exclaims Jesus Christ Despite his discomfort Ye moves the phone closer to his face seemingly in an attempt to make him continue watching

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Encouraging the rapper to stop and maintain a professional environment the exec pushes Ye s arm away urging Come on

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Ye eventually complies and puts his phone back into his pocket

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His intentions are not immediately clear though it seems the gesture was Ye s attempt to draw parallels between the narrative of the porn video and the way he feels he s been treated by Adidas who he recently accused of stealing his ideas

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Upon returning to his seat in the meeting Ye appears to relate the video to his business dealings with Adidas telling the execs seated opposite him You guys have done wrong by the company by the business and by the partnership

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The whole concept of this video is that the guy had cheated So then the girl was like Well I m gonna do the thing that is your worst nightmare This is your worst nightmare Ye adds pointing toward another person in the meeting who he d said moments earlier should be appointed CEO of Adidas

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Your worst nightmare is not me hitting you Your worst nightmare is not me playing the porn Your worst nightmare is not me screaming We ve done all this he goes on

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After this Ye s apparent representative acknowledges the discomfort in the room and attempts to justify the use of the porn video by referencing Ye s belief that his designs were stolen by the company

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What you re feeling right now is extreme discomfort and that is exactly the point he tells the Adidas execs Because when someone steals this man s ideas his creations — it s like you re stealing a child These are all children of his mind and you ve kidnapped them

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You guys know you did wrong he adds

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It s unclear exactly when this meeting took place but based on comments made in the video it was possibly the day after Ye terminated his partnership with Gap on Sept 15

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So taking into account the explanations offered by Ye and his representative it seems that encouraging the Adidas execs to watch the porn was some kind of business powerplay employed to intentionally make them feel uncomfortable

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And as the clip continues to rack up thousands of views on Twitter fans are speaking out against the disgusting ploy with some even slamming Ye for his harassment of the Adidas employees

Edward Berthelot / GC Images

He s so disgusting one user wrote in response to the video You can tell they felt extremely uncomfortable

@50skilos @PopCrave he’s so disgusting you can tell they felt extremely uncomfortable 06:36 PM - 10 Oct 2022 Reply Retweet Favorite Twitter: @50skilos

This is incredibly weird added another I feel awkward and I m not even there

? @kayinterrupted This is incredibly weird. I feel awkward and I’m not even there https://t.co/G6lhT2X5XJ 07:01 PM - 10 Oct 2022 Reply Retweet Favorite Twitter: @kayinterrupted

Another person called Ye a very sick individual

jen @thejendoctrine A very sick individual. https://t.co/OhnaWqzK2e 07:14 PM - 10 Oct 2022 Reply Retweet Favorite Twitter: @thejendoctrine

Many others raised valid questions about whether Ye s actions could constitute workplace harassment with one critic suggesting that the men in the video should take legal action

virgo’s spookiest. @lisaIiveson this is workplace sexual harassment surely https://t.co/yhPoxR12SO 06:53 PM - 10 Oct 2022 Reply Retweet Favorite Twitter: @lisaIiveson

As someone who s undergone sexual harassment this is absolutely disgusting another person echoed in response

Singlair @ThatSingularity As someone who's undergone sexual harassment this is absolutely disgusting. https://t.co/2kdg4jXxNV 10:10 PM - 10 Oct 2022 Reply Retweet Favorite Twitter: @ThatSingularity

On Oct 6 Adidas issued a statement announcing that its multibillion-dollar partnership with Ye is officially under review

Jonathan Leibson

The Adidas Yeezy partnership is one of the most successful collaborations in our industry s history We are proud of our team that has worked tirelessly throughout our collaboration with Ye and the iconic products that were born from it the statement began

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We also recognize that all successful partnerships are rooted in mutual respect and shared values After repeated efforts to privately resolve the situation we have taken the decision to place the partnership under review the company declared

Jonathan Leibson

The decision came just three days after Ye was widely criticized for featuring a White Lives Matter T-shirt during his YZY SZN 9 runway show at Paris Fashion Week on Oct 3 The slogan has been associated with racism and white supremacism and is often used to counter the Black Lives Matter movement

Instagram: @realcandaceowens

BuzzFeed News has reached out to a representative for Ye for comment

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Kanye West Ellen DurneyBuzzFeed News Staff Ellen Durney is a Celebrity News Fellow for BuzzFeed News and is based in London. Contact Ellen Durney at ellen.durney@buzzfeed.com. Got a confidential tip? Submit it here

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